The Circle.
Made in Canada.
Luxury EVs.
Timeless design.
Clever details.
Béspoke. That's Bélanger.
The Circle represents the wheel of a vehicle, that's empty, ready to be made Béspoke from a beautiful base design, and 1/3 of the featured shapes (Triangles, circles, X's).
Élegance. Éccentric. Éloquent.
The Cars.
Founded in Chicago, Illinois, USA, on the 12th of February of 2012, it focused on designing vehicles, and gargantuan avant-garde edifices. I have been building on that initial though along with me for the past 11 years, and the results have been immediate. Fashion. Product. Web. Photography. Bélanger Design Co has been growing endlessly from a hobby, to a side hustle, to a labour of love, and now, finally, into my dream, my career, my company, my first-born baby! And it has been my privilege to bring it along, and share with you all of my hard work culminating from the past 11 years. May the next 19 years be vivant!
So let me indulge you with a timeline featuring the cars...
February 2012. 6 years old.
Cicerificic; A brand experiment.
I dropped a metal bearing down the stairs from the 26th floor of our new apartment in Chicago. I heard "Cicerificic". It's gibberish, but I built a brand off of that noise, just as an experiment.
Image 1
The Rivène Coupé.
A beetle-sized luxury coupé with retro styling. Named after the words Rivière and Ravine.
Note* This is a modernisation drawn in 2022 for a 10 year anniversary.
Image 2
The Saner mid-size.
An upscale Camry alternative with LED lighting, and high presence. Named Saner as the buyer of this vehicle would be sane.
Note* This is a modernisation drawn in 2022 for a 10 year anniversary.
Image 3
Sarena Flagship Luxury Sedan.
A Volvo S90 competitor with opulence and class. Named after Sand and Arena (Spanish for sand).
Note* This is a modernisation drawn in 2022 for a 10 year anniversary.
Image 4
The LowRunner Offroad SUV.
Very rugged but with the civility of the French Countryside. Unoriginally inspired by the 4Runner name-wise.
Note* This is a modernisation drawn in 2022 for a 10 year anniversary.
Image 5
1235Auto Minivan.
A classy minivan that's easy to drive. The 4 is inexistent in the name, IDK why.
Note* This is a modernisation drawn in 2022 for a 10 year anniversary.
Image 6
The Dawson Flagship Full-Size SUV.
I think this is the best-named. It was a lifted wagon turned into Suburban/Escalade competitor.
Note* This is a modernisation drawn in 2022 for a 10 year anniversary.
The Tesla Model S-C; a Design Study.
Today, I would know that Elon Musk would not do something as idiotic as naming a car S-C; it's not his style! And the interior, powertrain options, colours, and features contradict all that Tesla is known for.
Slide-to-operate pedals sound deadly, but the only thing I'd actually see Elon Musk integrating lol.
April 2013. 7 years old.
What I also did that was successful was a prediction of the Model 3/Y's headlight design. In 2013!!!!
Finally, Bélanger Motors Commences.
Era (or should I say Éra) 1 of Bélanger has commenced.
To be frank, as much as the drawings are awful, the design touches are aligned to present-day designs; that being said, pretty modern.
2013-2014.
Switch up the Font, Bélanger goes Classy with Gill Sans.
Oh, and Regal Stag.
Introduced are terms like Lux, Reine, BSport, 90 series, etc...
2014-2015.
Not much changed with respect to the branding.
The Flagship: Bélanger 90 Coupé
We're back with Helvetica, but Gill Sans will make a comeback for a bit.
Here is a brochure of the 90 series, made in 2016.
I will later skip the 2017-2020 as that was stagnant and Architecture-filled, which we'll also get to, to reveal the updated brochure with the 2022 Model of the 90 Series.
Today
A celebration of an icon.
I won't bore you with everything; that's why I'm only featuring the 90. But yeah, that's it for the cars.